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 Many people ask us why they need a logo. Not every company absolutely has to have a logo to be successful. It depends on your business, what you're selling, who you are selling to, and a few other key aspects. These questions are meant to help you decide if your business would benefit from having a corporate logo and identity.
1. Do you have long-term goals for your business, and thus seek returning customers and brand loyalty?
2. Are your competitors already established and well-known by your potential customers? If so, you should strengthen your brand and integrate an effective marketing strategy.
3. Do you need to get people's attention and intend to advertise to get the "word" out?
4. Do you already have marketing and advertising mediums in place; a newsletter, web site, or ads in the local paper? If so, a logo would help people remember your business.
5. Do you have places where a logo could be displayed (i.e. a car, storefront, outdoor sign, etc.)?
6. Would your business benefit from promotional marketing, such as shirts, hats, mugs, and pens? Does your staff interact with customers where shirts, hats, or other apparel would help develop brand awareness?
7. Do you intend to network and need a business card that stands out?
8. Do you plan to extend your business, services, or products to a regional, national, or even global market? The necessity for a representative logo increases as your market increases.
9. Do your competitors have a professional logo and marketing materials?
If you answered yes to 2 or more of these questions, then you should have a logo and all that entails. In fact, a logo and the surrounding identity material can be crucial to growing your business. A great logo helps grab the attention in any type of advertising, large or small. It's the prime element of any successful marketing piece, especially if your business aspirations involve growing.
In a nutshell, a logo:
- helps people identify and remember your company
- conveys professionalism
- gives your business a personality
- helps build trust
Once your logo is finalized, you can then turn your attention to other pieces of the marketing puzzle, such as brochures, signs, your web site, and design standards for documents and other visual communications.
Boschel Interactive offers logo and identity services to those that need to take the first step in developing or rebranding their business. Contact us today to find out more. |
