Why do you need a recipe when cooking, instructions for installing software or directions to a vacation spot? Simple, to get it right the first time.
There are many facets to marketing. Too many to gamble without a solid strategy and plan.
Marketing informs people about the products or services you offer, while persuading them to buy or use it. To do this, you're going to need both a marketing strategy and a marketing plan.
What's the difference between a marketing strategy and a marketing plan?
The marketing strategy is shaped by your overall business goals. It includes a definition of your business, a description of your products or services, a profile of your target users or clients, and defines your company's role in relationship to the competition. A marketing strategy is a summary of your company's products and position in relation to the competition; your sales and marketing plans are the specific actions you're going to undertake to achieve the goals of your marketing strategy.
The marketing plan is the practical application of your marketing strategy. It includes details about your business' unique selling position, pricing strategy, the sales and distribution plan, and your plans for advertising and promotions.
So in effect, you can't have a marketing plan without a marketing strategy. But a marketing plan without a marketing strategy is like driving home at night without your headlights on. The marketing strategy provides the goals for your marketing plans. It tells you where you want to go and where you want to end up. The marketing plan is the specific roadmap that's going to define how you're going to get there.
At Boschel Interactive, we'll work with you to create the steps needed to build a successful brand and materials...but more importantly, a successful business. Contact us today to find out more. |
