Although email marketing doesn't require a lot of cash, it does require a smart plan.

Email marketing is one of the most affordable and effective marketing mediums out there. How can you beat anywhere from $15-$50 per month to send your message out to thousands of recipients? You can't. Yes, not every person will open your email and not every person who does open your email will actually click through to your web site or product page. But, think of those who will. If you gained 10 new clients from something that cost you minimally to create and send out, how large would your ROI be? Pretty significant!

However, this being said, there are some things to keep in mind before starting your campaigns. For example, how are you currently capturing email addresses? What do you offer users as an incentive to give you their email address? If you are currently engaged in email marketing, what content do you send your users? How do your email blasts look, and where do they direct your customers?

There are multiple points that should be addressed when starting and continuing email marketing. Boschel Interactive has planned and delivered successful email marketing campaigns for a significant number of clients. We know what causes users to open your blasts and how to make them convert into potential customers. And we know how to use email marketing to help grow your business.